BLUR THE LINES
Year
2026
This extension of Blur the Lines positions Milk Makeup as a trusted starting point for men exploring makeup. By centering peer and partner voices instead of aspiration or expertise, the campaign normalizes makeup as practical, personal, and stigma‑free.
Overview
For this project, the creative focused on balancing authority and ease, while staying true to Milk’s confident, modern voice. Every decision was made to communicate credibility quickly and visually, keeping the work clean, energetic, and on brand.
Frederick Anthony - Creative Strategist
Role
Copywriter
Art Direction
Designer
PORTFOLIO
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